Advertising products or services to a customer base is the primary purpose of marketing for any company. Sponsored content serves this purpose better than ads because it reads just like any other content. Readers prefer them to banner ads because rather than being sold a product, readers are gaining insightful knowledge from a reliable source … Continue reading “5 Examples of Great Sponsored Content”
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Which Social Media Platforms Should I Choose for My Business?
In the world of social media, there are many factors that a business should consider when deciding which platform to use. The biggest determination is target audience. Ask yourself — what type of person buys my product or service? Depending on your answer, choose the platform that makes the most sense to your type of consumer. Here … Continue reading “Which Social Media Platforms Should I Choose for My Business?”
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10 Things to Know When Creating Content for Clients
People perusing the internet are on a constant search for information. Companies with an online presence must produce quality content to meet the needs of visitors. By observing these guidelines, it’s possible to attain the trust of consumers. Don’t Be Vague Vague claims and unclear statements will miss the target nearly every time. Include clear … Continue reading “10 Things to Know When Creating Content for Clients”
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How to Effectively Plan, Write, and Share Content
A recent survey conducted by the Content Marketing Institute shows than 76 percent of marketers plan to create more content than last year to draw in new customers. However, only 32 percent of the same group has a clear, documented plan on how to create new content. Plan of Action For your marketing campaign to … Continue reading “How to Effectively Plan, Write, and Share Content”
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3 Ways to Outshine Online Competition
The world of online marketing can be fast-moving and fierce at times with intense competition and ever-changing technology. While high-quality content is the ever-present goal, your approach can make or break your success. Use these strategies to make your content soar above your competition. Prioritize Content It’s hard to underestimate the power of high-quality content. … Continue reading “3 Ways to Outshine Online Competition”
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How to Create Content When the Well Is Dry
Content creators, too, suffer from creative fatigue. Long brainstorming sessions without results, pressure to come up with something great, unchecked mental exhaustion, and a world of mounting deadlines can bring creativity to a halt. When the creative team gets to this point, it’s time to evaluate how the content creation process is managed and make … Continue reading “How to Create Content When the Well Is Dry”
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Top 3 Reasons You Should Create a Content Strategy
A content strategy is an overarching plan on what content your business will develop to promote its unique propositions on its website. It lets you figure out what information is most relevant to your target audience and allows you to create direct and specific written content that will sell your services to that audience. It … Continue reading “Top 3 Reasons You Should Create a Content Strategy”
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How to Write to Your Target Audience
Creating an effective marketing campaign means developing content that truly speaks to your target audience. However, that only works if you know for whom you are writing. You aren’t going to use a lot of large, sophisticated words for a campaign aimed at teenagers. Instead, you are going to learn to speak their language. However, … Continue reading “How to Write to Your Target Audience”
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5 Tips and Tricks to Get Your Content Read
It can be quite disappointing when you take the time to put together valuable content that you just can’t wait to share with the world, only to discover that you haven’t reached the vast audience you intended to. Fortunately, you can learn from this experience and implement a few strategies that will help you get … Continue reading “5 Tips and Tricks to Get Your Content Read”
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How to Create Website Content That Google Likes
Getting website pages top placement in Google’s search results is a constant challenge that can be made much easier by simply using the right ingredients. When combined properly, these ingredients come together to create a recipe for website content that Google ranks favorably. The first place to begin is with Google’s official Webmaster Guidelines, where … Continue reading “How to Create Website Content That Google Likes”
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