A content strategy is an overarching plan on what content your business will develop to promote its unique propositions on its website. It lets you figure out what information is most relevant to your target audience and allows you to create direct and specific written content that will sell your services to that audience. It is an essential step in converting website visitors into customers. Better content will build your authority in the eyes of potential customers and in terms of search engine rankings, a combination that drives both traffic and conversions. A content strategy incorporates your web page content, blog posts, social media presence, and any other web copy you decide to post online. Below are three reasons why a content strategy will work for your business.
According to the Content Marketing Institute, a total of 60 percent of companies that have a documented strategy believe their strategy is effective. What we learn from this is that taking the time to write out a list of goals (and the steps needed to take to achieve those goals) will be the best way to reach success.
Drives Organic Traffic
One of the best ways to get traffic to your website is through your articles, blog posts, and newsletters. In addition to utilizing SEO practices, you’ll also find that material that is buzzworthy will get plenty of shares on social media, which can drive your organic traffic up significantly in a short amount of time.
Creates Your Persona
The material you cover and the tone in which it is delivered will define the personality of your web presence. A strategy may be revolved around emitting a friendly and conversational atmosphere, or a professional ambience that casts you as an expert on the subject matter being discussed.
Think of your content as a business asset. Creating a plan for it will take your company to the next level and help you edge out your competition.
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