Is a Blog Really Necessary for Your Business?

Although blogging has been around for years, it continues to be a relevant way to reach readers. This is especially true for business owners striving to attract customers on the internet. Attaching a blog to a business website is an effective and often lucrative way to connect with potential customers. Ease and Simplicity Even technically challenged … Continue reading “Is a Blog Really Necessary for Your Business?”

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What Makes Content Marketing Special?

Content marketing is a special strategy that combines appealing content – such as articles, reviews, blog posts, and FAQs – with innovative creation techniques intended to have a positive marketing effect for an organization. At its most basic, content marketing can be regarded as a new application of time-tested persuasive writing techniques. However, rather than … Continue reading “What Makes Content Marketing Special?”

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5 Examples of Great Sponsored Content

Advertising products or services to a customer base is the primary purpose of marketing for any company. Sponsored content serves this purpose better than ads because it reads just like any other content. Readers prefer them to banner ads because rather than being sold a product, readers are gaining insightful knowledge from a reliable source … Continue reading “5 Examples of Great Sponsored Content”

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Which Social Media Platforms Should I Choose for My Business?

In the world of social media, there are many factors that a business should consider when deciding which platform to use. The biggest determination is target audience. Ask yourself — what type of person buys my product or service? Depending on your answer, choose the platform that makes the most sense to your type of consumer. Here … Continue reading “Which Social Media Platforms Should I Choose for My Business?”

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Need Inspiration? 5 Excellent Blogs Every Marketer Should Be Following

Many top agencies have blogs that consistently deliver valuable information and ideas that can be worth their weight in gold for any professional marketer. Luckily, they are free to read, so the only excuse to avoid reading them is a lack of time. Even that excuse is eliminated when you follow this list of the … Continue reading “Need Inspiration? 5 Excellent Blogs Every Marketer Should Be Following”

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10 Things to Know When Creating Content for Clients

People perusing the internet are on a constant search for information. Companies with an online presence must produce quality content to meet the needs of visitors. By observing these guidelines, it’s possible to attain the trust of consumers. Don’t Be Vague Vague claims and unclear statements will miss the target nearly every time. Include clear … Continue reading “10 Things to Know When Creating Content for Clients”

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How to Effectively Plan, Write, and Share Content

A recent survey conducted by the Content Marketing Institute shows than 76 percent of marketers plan to create more content than last year to draw in new customers. However, only 32 percent of the same group has a clear, documented plan on how to create new content. Plan of Action For your marketing campaign to … Continue reading “How to Effectively Plan, Write, and Share Content”

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3 Ways to Outshine Online Competition

The world of online marketing can be fast-moving and fierce at times with intense competition and ever-changing technology. While high-quality content is the ever-present goal, your approach can make or break your success. Use these strategies to make your content soar above your competition. Prioritize Content It’s hard to underestimate the power of high-quality content. … Continue reading “3 Ways to Outshine Online Competition”

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How to Create Content When the Well Is Dry

Content creators, too, suffer from creative fatigue. Long brainstorming sessions without results, pressure to come up with something great, unchecked mental exhaustion, and a world of mounting deadlines can bring creativity to a halt. When the creative team gets to this point, it’s time to evaluate how the content creation process is managed and make … Continue reading “How to Create Content When the Well Is Dry”

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Top 3 Reasons You Should Create a Content Strategy

A content strategy is an overarching plan on what content your business will develop to promote its unique propositions on its website. It lets you figure out what information is most relevant to your target audience and allows you to create direct and specific written content that will sell your services to that audience. It … Continue reading “Top 3 Reasons You Should Create a Content Strategy”

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