Content creators, too, suffer from creative fatigue. Long brainstorming sessions without results, pressure to come up with something great, unchecked mental exhaustion, and a world of mounting deadlines can bring creativity to a halt. When the creative team gets to this point, it’s time to evaluate how the content creation process is managed and make … Continue reading “How to Create Content When the Well Is Dry”
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Top 3 Reasons You Should Create a Content Strategy
A content strategy is an overarching plan on what content your business will develop to promote its unique propositions on its website. It lets you figure out what information is most relevant to your target audience and allows you to create direct and specific written content that will sell your services to that audience. It … Continue reading “Top 3 Reasons You Should Create a Content Strategy”
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How to Write to Your Target Audience
Creating an effective marketing campaign means developing content that truly speaks to your target audience. However, that only works if you know for whom you are writing. You aren’t going to use a lot of large, sophisticated words for a campaign aimed at teenagers. Instead, you are going to learn to speak their language. However, … Continue reading “How to Write to Your Target Audience”
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5 Tips and Tricks to Get Your Content Read
It can be quite disappointing when you take the time to put together valuable content that you just can’t wait to share with the world, only to discover that you haven’t reached the vast audience you intended to. Fortunately, you can learn from this experience and implement a few strategies that will help you get … Continue reading “5 Tips and Tricks to Get Your Content Read”
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How to Create Website Content That Google Likes
Getting website pages top placement in Google’s search results is a constant challenge that can be made much easier by simply using the right ingredients. When combined properly, these ingredients come together to create a recipe for website content that Google ranks favorably. The first place to begin is with Google’s official Webmaster Guidelines, where … Continue reading “How to Create Website Content That Google Likes”
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