According to My Twitter Friends and Google **Please note: This was written prior to the social distancing guidelines and changes caused by COVID-19. With the rise in videoconferencing and Zoom-style conversational content, businesses have had to make changes to their content marketing approaches. At Search Influence, we’re constantly finding the best ways to promote your … Continue reading “The Definitive List of 2020 Content Marketing Predictions and Other Goodies”
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Today I’m working on UpScribed – 2020 Reboot
Today, Tuesday, I’m (mostly) working on UpScribed. As one of my New Year’s resolutions (yeah, whatever) I decided I needed to get serious about marketing and developing UpScribed. Over the last few years we’ve spent lots of money and lots of half-hearted hours trying to share our vision of what content marketing should look like. … Continue reading “Today I’m working on UpScribed – 2020 Reboot”
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3 Blog Tips for Targeting Gen-X Customers
The Gen-X age segment includes people born immediately after baby boomers. Gen-X individuals were born between 1965 and 1980. The oldest members of this generation experienced the onset of the computer revolution during their teenage years, while younger members grew up with desktop computers in their households from early childhood. Businesses targeting Gen-X with a professional blog should implement … Continue reading “3 Blog Tips for Targeting Gen-X Customers”
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Three Things to Implement on a Blog to Attract Baby Boomers
“Baby Boomers” are those who were born between the years of 1946 and 1964. This group of Americans got its name as a result of the population spike that occurred after World War II. Because this age group may have less experience with online platforms, specific marketing tactics in a blog can prove more effective … Continue reading “Three Things to Implement on a Blog to Attract Baby Boomers”
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How to Spread the Word About Your Blog
If you’ve just launched your blog, you may be wondering how to build a loyal reader following. The next step is to spread the word about your new blog by using social media. Three of the most relevant mediums for blog advertising are Twitter, Facebook, and LinkedIn. Twitter: Make It Quick Twitter users move quickly, … Continue reading “How to Spread the Word About Your Blog”
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Blog Posts: How Long is Too Long?
If you have something to share on a blog, you may be tempted to write a long and informative post. However, depending on the subject and nature of your post, you risk losing your readers’ interest if you go overboard with your word count. When developing your content strategy, consider these factors in determining the … Continue reading “Blog Posts: How Long is Too Long?”
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10 Social Media Stats That Will Surprise You
As the internet continues to evolve, social media is changing along with it. Anyone engaging in social media marketing for business needs to stay apprised of current trends. A few surprising stats could be useful, too. 1: Social Media Rises to the Top Social media has become the most popular and common activity that … Continue reading “10 Social Media Stats That Will Surprise You”
posted in UncategorizedThree Ways to Attract GenZ Shoppers to your Blog
GenZ shoppers are consumers born between 1996 and 2010. These tech-savvy consumers have a global perspective, taken from their all-encompassing use of technology and screens. Anyone marketing to GenZ with services or products needs a substantial Internet presence, which can include a blog. Connecting Blog with Social Media The connection between a blog and social … Continue reading “Three Ways to Attract GenZ Shoppers to your Blog”
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Thinking About Launching a Blog? Read This First.
Blogging is a great way to create a steady stream of content for your website and can help you grow a dedicated base of readers. But there’s much more to running a successful blog than just writing about random topics a few times a week. Before you start a new blog, you should have a … Continue reading “Thinking About Launching a Blog? Read This First.”
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Our Top 5 Content Marketing Blogs of 2016
Content marketing experts have been reading the UpScribed blog since its launch back in May to keep up with industry news and best practices. Here is a recap of our most read blogs of 2016. 1: How to Effectively Plan, Write, and Share Content Just creating high-volume content isn’t enough; you need a strong plan of … Continue reading “Our Top 5 Content Marketing Blogs of 2016”
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