Three Things to Implement on a Blog to Attract Baby Boomers

“Baby Boomers” are those who were born between the years of 1946 and 1964. This group of Americans got its name as a result of the population spike that occurred after World War II. Because this age group may have less experience with online platforms, specific marketing tactics in a blog can prove more effective … Continue reading “Three Things to Implement on a Blog to Attract Baby Boomers”

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How to Spread the Word About Your Blog

If you’ve just launched your blog, you may be wondering how to build a loyal reader following. The next step is to spread the word about your new blog by using social media. Three of the most relevant mediums for blog advertising are Twitter, Facebook, and LinkedIn. Twitter: Make It Quick Twitter users move quickly, … Continue reading “How to Spread the Word About Your Blog”

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Blog Posts: How Long is Too Long?

If you have something to share on a blog, you may be tempted to write a long and informative post. However, depending on the subject and nature of your post, you risk losing your readers’ interest if you go overboard with your word count. When developing your content strategy, consider these factors in determining the … Continue reading “Blog Posts: How Long is Too Long?”

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10 Social Media Stats That Will Surprise You

As the internet continues to evolve, social media is changing along with it. Anyone engaging in social media marketing for business needs to stay apprised of current trends. A few surprising stats could be useful, too.   1: Social Media Rises to the Top Social media has become the most popular and common activity that … Continue reading “10 Social Media Stats That Will Surprise You”

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Three Ways to Attract GenZ Shoppers to your Blog

GenZ shoppers are consumers born between 1996 and 2010. These tech-savvy consumers have a global perspective, taken from their all-encompassing use of technology and screens. Anyone marketing to GenZ with services or products needs a substantial Internet presence, which can include a blog. Connecting Blog with Social Media The connection between a blog and social … Continue reading “Three Ways to Attract GenZ Shoppers to your Blog”

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