The success of your online business is hinged on the quality of content that you create and share with the target audience. A robust content strategy can help you achieve this objective by increasing organic traffic to your website. Here are three actionable tips for planning your content marketing strategy. 1: Set Goals for Your … Continue reading “3 Actionable Tips for Planning Your Content Marketing Strategy”
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Don’t Confuse Your Audience With Spelling and Grammar Miscues
While many people don’t even notice spelling and grammar mistakes, they can cost businesses big. As soon as someone mocks them on social media, the error can spread quickly as the joke catches on. Costumers expect perfection from companies, and all it takes is one misstep to lose that trust. Here are some egregious mistakes … Continue reading “Don’t Confuse Your Audience With Spelling and Grammar Miscues”
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From Quality to Price, There’s Plenty Reason to Outsource Content Writing
In the competitive online marketplace, each business is expected to produce and promote their own content to attract customers. There are many benefits to outsourcing this writing of this content to professionals, beyond relieving stress and reducing workload. 1: Writing Isn’t for Everyone Writing is a particular skill and doesn’t come naturally to a lot of … Continue reading “From Quality to Price, There’s Plenty Reason to Outsource Content Writing”
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Marketing Trends to Look Out for in 2017
With 2016 already nearing the end, it’s time to start looking forward to 2017 and marketing trends on the rise. Multimedia crossover and thought-provoking content will continue to be popular, while smartphone accessibility and user-controlled integrated advertising is on the rise. 1: Custom Content + Graphic = Big Win Visuals will always help attract views, … Continue reading “Marketing Trends to Look Out for in 2017”
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Six Quick Steps To Launch Your Blog
With the overwhelming amount of blogs online, it can be intimidating to start a new one. Here are six time-honored steps to successfully launch a business blog. 1: Find Your Voice Once you identify your audience, you need to talk its lingo. This is an effective way to set a blog apart while also connecting with a particular … Continue reading “Six Quick Steps To Launch Your Blog”
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Are Comments a Fit for Your Blog?
Blogs are often a good instrument in opening up a discussion online, and an important aspect of that discussion is engagement among readers in the comments section. Before deciding whether to allow comments on your business blog, there are several key aspects to consider. Purpose of Your Post If a blog post’s purpose is simply to … Continue reading “Are Comments a Fit for Your Blog?”
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Can Too Much Content Be a Bad Thing?
In the never-ending quest to attract readers, many bloggers and writers work hard to churn out as much content as possible. However, this strategy may drive customers away, or produce diminishing returns. When it comes to publishing original content, don’t work harder, work smarter. Quality Over Quantity When writing a blog, an original concept or fresh … Continue reading “Can Too Much Content Be a Bad Thing?”
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How to Identify and Fix Duplicate Content Issues on Your Website
As a content marketing professional, it can be challenging to provide your clients with completely unique content. That’s not only because of the vast amount of content online, but also because certain industries and websites require very similar content. For example, printer-friendly or mobile versions of webpages or store items that are listed online in … Continue reading “How to Identify and Fix Duplicate Content Issues on Your Website”
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If Millennials Buy Your Product or Service, Here Are 3 Things You Should Be Doing in Your Blog
While the baby boomers currently make up the majority of the workforce, millennials will comprise 75 percent of it by 2025. That means that in order for your brand to really connect with this important target audience, your blog must address the concerns, problems, and desires of millennials. Although there are a lot of negative … Continue reading “If Millennials Buy Your Product or Service, Here Are 3 Things You Should Be Doing in Your Blog”
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Sponsored Content Versus Native Advertising
Today, there are many ways to use content marketing to draw the right kind of attention to your brand online. Using sponsored content and native advertising are two methods; the difference between the two, basically, is that the former is meant to inform while the latter is meant to convince. In the early days of … Continue reading “Sponsored Content Versus Native Advertising”
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