According to My Twitter Friends and Google **Please note: This was written prior to the social distancing guidelines and changes caused by COVID-19. With the rise in videoconferencing and Zoom-style conversational content, businesses have had to make changes to their content marketing approaches. At Search Influence, we’re constantly finding the best ways to promote your … Continue reading “The Definitive List of 2020 Content Marketing Predictions and Other Goodies”
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Today I’m working on UpScribed – 2020 Reboot
Today, Tuesday, I’m (mostly) working on UpScribed. As one of my New Year’s resolutions (yeah, whatever) I decided I needed to get serious about marketing and developing UpScribed. Over the last few years we’ve spent lots of money and lots of half-hearted hours trying to share our vision of what content marketing should look like. … Continue reading “Today I’m working on UpScribed – 2020 Reboot”
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3 Blog Tips for Targeting Gen-X Customers
The Gen-X age segment includes people born immediately after baby boomers. Gen-X individuals were born between 1965 and 1980. The oldest members of this generation experienced the onset of the computer revolution during their teenage years, while younger members grew up with desktop computers in their households from early childhood. Businesses targeting Gen-X with a professional blog should implement … Continue reading “3 Blog Tips for Targeting Gen-X Customers”
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Blog Posts: How Long is Too Long?
If you have something to share on a blog, you may be tempted to write a long and informative post. However, depending on the subject and nature of your post, you risk losing your readers’ interest if you go overboard with your word count. When developing your content strategy, consider these factors in determining the … Continue reading “Blog Posts: How Long is Too Long?”
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Thinking About Launching a Blog? Read This First.
Blogging is a great way to create a steady stream of content for your website and can help you grow a dedicated base of readers. But there’s much more to running a successful blog than just writing about random topics a few times a week. Before you start a new blog, you should have a … Continue reading “Thinking About Launching a Blog? Read This First.”
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Our Top 5 Content Marketing Blogs of 2016
Content marketing experts have been reading the UpScribed blog since its launch back in May to keep up with industry news and best practices. Here is a recap of our most read blogs of 2016. 1: How to Effectively Plan, Write, and Share Content Just creating high-volume content isn’t enough; you need a strong plan of … Continue reading “Our Top 5 Content Marketing Blogs of 2016”
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3 Actionable Tips for Planning Your Content Marketing Strategy
The success of your online business is hinged on the quality of content that you create and share with the target audience. A robust content strategy can help you achieve this objective by increasing organic traffic to your website. Here are three actionable tips for planning your content marketing strategy. 1: Set Goals for Your … Continue reading “3 Actionable Tips for Planning Your Content Marketing Strategy”
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Don’t Confuse Your Audience With Spelling and Grammar Miscues
While many people don’t even notice spelling and grammar mistakes, they can cost businesses big. As soon as someone mocks them on social media, the error can spread quickly as the joke catches on. Costumers expect perfection from companies, and all it takes is one misstep to lose that trust. Here are some egregious mistakes … Continue reading “Don’t Confuse Your Audience With Spelling and Grammar Miscues”
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From Quality to Price, There’s Plenty Reason to Outsource Content Writing
In the competitive online marketplace, each business is expected to produce and promote their own content to attract customers. There are many benefits to outsourcing this writing of this content to professionals, beyond relieving stress and reducing workload. 1: Writing Isn’t for Everyone Writing is a particular skill and doesn’t come naturally to a lot of … Continue reading “From Quality to Price, There’s Plenty Reason to Outsource Content Writing”
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Marketing Trends to Look Out for in 2017
With 2016 already nearing the end, it’s time to start looking forward to 2017 and marketing trends on the rise. Multimedia crossover and thought-provoking content will continue to be popular, while smartphone accessibility and user-controlled integrated advertising is on the rise. 1: Custom Content + Graphic = Big Win Visuals will always help attract views, … Continue reading “Marketing Trends to Look Out for in 2017”
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