It can be quite disappointing when you take the time to put together valuable content that you just can’t wait to share with the world, only to discover that you haven’t reached the vast audience you intended to. Fortunately, you can learn from this experience and implement a few strategies that will help you get your content read by the masses.

Be Strategic with Your Formatting

Online readers tend to prefer articles and blog posts that are short and to the point with subheadings that emphasize key ideas. Using bold formatting for important concepts is also a way to grab a reader’s attention and get him or her to want to know more.

Add a Captivating Image

Including a captivating image can really make the difference in drawing a large crowd of readers. Choose an image that makes the reader want to know more. This could be anything from a picture you took yourself to a funny meme you create.

Don’t Neglect Social Media

If you create a piece that is unique, relevant, or trendy, chances are that readers will share it if you post it on social media. This is an excellent way to reach a large network of people in a short amount of time. So, make sure you spend time building your social media presence.

Build an Email List

You should always be collecting email addresses from customers and potential customers. The more subscribers you have, the more individuals will read your content. You can send out a weekly newsletter with article updates; and of course, add your social media links so that readers can easily share your material.

Display Your Content on a Mobile-Friendly Website

A great deal of online users access information on their mobile devices. If you are displaying your content on a website that is not mobile-friendly, users won’t be able to read it correctly, and they will move on to another site.

There are plenty of plug-ins on the market that can remedy this problem.

Finally, make sure you keep experimenting. This is the best way to determine what type of content your particular followers are interested in reading. Keep track of which articles receive the most comments, then make sure you develop more content that is similar in tone and topic.

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