Are Comments a Fit for Your Blog?

Blogs are often a good instrument in opening up a discussion online, and an important aspect of that discussion is engagement among readers in the comments section. Before deciding whether to allow comments on your business blog, there are several key aspects to consider. Purpose of Your Post If a blog post’s purpose is simply to … Continue reading “Are Comments a Fit for Your Blog?”

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Can Too Much Content Be a Bad Thing?

In the never-ending quest to attract readers, many bloggers and writers work hard to churn out as much content as possible. However, this strategy may drive customers away, or produce diminishing returns. When it comes to publishing original content, don’t work harder, work smarter. Quality Over Quantity When writing a blog, an original concept or fresh … Continue reading “Can Too Much Content Be a Bad Thing?”

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How to Identify and Fix Duplicate Content Issues on Your Website

As a content marketing professional, it can be challenging to provide your clients with completely unique content. That’s not only because of the vast amount of content online, but also because certain industries and websites require very similar content. For example, printer-friendly or mobile versions of webpages or store items that are listed online in … Continue reading “How to Identify and Fix Duplicate Content Issues on Your Website”

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If Millennials Buy Your Product or Service, Here Are 3 Things You Should Be Doing in Your Blog

While the baby boomers currently make up the majority of the workforce, millennials will comprise 75 percent of it by 2025. That means that in order for your brand to really connect with this important target audience, your blog must address the concerns, problems, and desires of millennials. Although there are a lot of negative … Continue reading “If Millennials Buy Your Product or Service, Here Are 3 Things You Should Be Doing in Your Blog”

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Sponsored Content Versus Native Advertising

Today, there are many ways to use content marketing to draw the right kind of attention to your brand online. Using sponsored content and native advertising are two methods; the difference between the two, basically, is that the former is meant to inform while the latter is meant to convince. In the early days of … Continue reading “Sponsored Content Versus Native Advertising”

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How Often Should I Update Content on My Client’s Website?

When creating a content marketing strategy for a client, one of the most important decisions you’ll need to make is how often to publish new content. Should you update your client’s website every day? Every week? Once per month? The answer is that it depends. While in general you should aim to publish new content … Continue reading “How Often Should I Update Content on My Client’s Website?”

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Is the Value of Original Content Worth the Expense?

A successful website offers some type of value to visitors. This is especially true for a business striving to attract customers to make sales. Although original content carries a price, providing this worthwhile information to visitors often makes the difference between people who stay and return and those who bounce off the web page almost … Continue reading “Is the Value of Original Content Worth the Expense?”

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Is a Blog Really Necessary for Your Business?

Although blogging has been around for years, it continues to be a relevant way to reach readers. This is especially true for business owners striving to attract customers on the internet. Attaching a blog to a business website is an effective and often lucrative way to connect with potential customers. Ease and Simplicity Even technically challenged … Continue reading “Is a Blog Really Necessary for Your Business?”

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What Makes Content Marketing Special?

Content marketing is a special strategy that combines appealing content – such as articles, reviews, blog posts, and FAQs – with innovative creation techniques intended to have a positive marketing effect for an organization. At its most basic, content marketing can be regarded as a new application of time-tested persuasive writing techniques. However, rather than … Continue reading “What Makes Content Marketing Special?”

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5 Examples of Great Sponsored Content

Advertising products or services to a customer base is the primary purpose of marketing for any company. Sponsored content serves this purpose better than ads because it reads just like any other content. Readers prefer them to banner ads because rather than being sold a product, readers are gaining insightful knowledge from a reliable source … Continue reading “5 Examples of Great Sponsored Content”

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