With 2016 already nearing the end, it’s time to start looking forward to 2017 and marketing trends on the rise. Multimedia crossover and thought-provoking content will continue to be popular, while smartphone accessibility and user-controlled integrated advertising is on the rise.
1: Custom Content + Graphic = Big Win
Visuals will always help attract views, and that trend will only intensify. Short, funny content like memes, gifs, and vines draw people in, but are short enough to not distract from the overall purpose of the content. Attention spans are shorter than ever, and readers demand to be entertained with a steady source of content.
2: Create an App for Your Brand
Smartphones are already the epicenter for media consumption, and there is no reason to expect that to change. In fact, virtual reality and apps like Pokemon Go that are centered around the phone suggest that the focus will only get more intense. Marketing that effectively meshes with applications and prompt user interaction—including environment interaction—is necessary to engage with future customers.
3: Find a Way to Incorporate User-Generated Content
Companies like Snapchat are leading the way with user-driven content. The popular social media app has sponsored filters, meaning that the user manipulates the product advertising to their liking and then shares it with their friends. This sort of integrated, individual-promoted advertising saves on distribution costs and connects with the user’s creative inclinations.
4: Don’t Be Afraid to Collaborate More
Consumers expect ultimate flexibility with their products. They want to be engaged with challenging material, news updates, music, video, picture manipulation, friend updates, and dating possibilities all on the same service. Advertisers need to be open to the constantly shifting needs of consumers, especially young ones, and to capitalize on these flitting desires.
5: Exclusive Content Will Drive Website Traffic
Content marketing strategies will continue to eclipse traditional marketing campaigns. Strategies on how to increase traffic flow and keep customers on that website are more important than a static advertisement for a single product. For example, creating storytelling narratives or “behind the scenes” exclusives make the customer feel privileged.